Early Wins

And so, yeah, I started the company with a desire to focus on credit unions, and that vertical focus was absolutely the key to our success in many ways, particularly as a small organization being able to plant the flag and build expertise and penetrate that market very deeply was critical. We were able to meet all of the various different vendors that serve that market. We were able to become the builders in that market and just build tentacles and networks within one vertical. And it was it was really the feed of sales and success early on, didn't spread ourselves too thin. And I'll tell you when we went to market and ultimately sold this year, that was the

single biggest thing that drove our value to where we ultimately got.

So it's done a tremendous amount for our organization.