Early Wins

There's also this one other thing real quick is that we really, really, really wanted transit agencies to buy on sustainability. Get cars off the road, save the planet. And they all all the transit agencies were in favor of it. Okay. They loved it.

We talked about it. Yes. Yes. Yes. But they didn't never bought on it.

They did not hand over money because of sustainability. So the mistake early on was not truly understanding what they wanted and just selling on that. You can throw the other things and sprinkle it in. But if you're spending 80% of your time discussing the things they don't buy on, you're wasting everybody's time. That makes a ton of sense.