Early Wins

So piece of advice to founders out there that are trying to land their first customers, what could you advise these folks on?

So the advice is actually similar to how I think about audiobooks, oddly enough. And so there's been a couple audios. I listen to lots of audiobooks. I've been an audible.com subscriber since, like, 2004. I think I've listened to, like, 800 audiobooks.

And hands down, the best audiobooks are read by the author. It's almost never the case. I don't care how, you know, like, unpolished the person is. It's almost never better read by someone else. It's always better by the author.

And that's how I think about sales in the early days for a founder. It's almost always better for the founder to be leading the sales process until you've had those first ten customers or whatever. Thinking that you're just gonna bring somebody in and you can kinda pun on the sales question and leave it to them, that's almost always the wrong move.